Background music is one of the most important elements in retail, yet selecting a quality BGM system is rarely at the top of any store holder’s priority list. It is pretty much impossible to walk into any shop now without hearing some kind of background music playing and the music in your outlet plays a vital role in explaining who you are to potential customers. It sets the atmosphere, provides both information and privacy, and can just as easily drive people out as it can pull them in.
The benefits of playing music have been documented by countless retail experts and widely understood, but that is often where the debate is left. So while shops know that they should be playing music and will need some kind of sound system for this, very few will actually go on to think about the kind of sound system they are using to connect with their customers.
A badly deployed solution can sometimes be worse than no sound system at all. All too often we see audio systems that are not fit for purpose being used by retail outlets. This can be anything from smaller shops using badly placed hi-fi systems as a DIY solution to large stores with unintelligible sound from poorly installed ceiling speakers. Either way, it doesn’t work well for either the customer or the retailer.
When it comes to selecting the right equipment for your store, there are several factors you need to consider. The first element always has to be your customers. Who are you trying to attract into your shop and what kind of music will you be using to do this. If you want to be loud and upbeat with plenty of positive energy, a few small loudspeakers dotted around the place will not do the job. Equally, if you want vocal clarity for announcements and so your customers know exactly what in-store promotions are currently taking place, you need to focus on a system that delivers well in the vocal range.
The best thing you can do is connect with a specialist audio company like Prosound. Our experienced team of designers will be able to work with you to find out exactly what you are trying to achieve with you in-store music and then create a bespoke solution that is tailored to your specific audio needs.
Get in touch today to see how our team can help you and your customers.